Marketing has evolved from traditional to digital marketing.
Products and services are now being sold online rather than through brick-and-mortar shops.
The e-commerce industry is booming at a rapid pace, replacing small shopkeepers.
However, the reach of e-commerce is still limited to urban cities and towns due to the unavailability of logistics and supply chains in rural areas.
Every industry requires marketing managers.
Marketing managers are responsible for designing brochures and advertisements for marketing channels.
Marketing channels include TV, radio, mobile phones, computers, and signboards seen on roads and footpaths.
In addition, brand logos printed on consumer articles are also a form of marketing.
Branding of products and services attracts both buyers and sellers.
Wholesalers, distributors, and retailers sell consumable and durable goods for mass consumption.
The study of marketing channels also involves market research, i.e., finding valuable customers interested in buying products and services.
Attracting customers to buy is not an easy task, as there are plenty of competitors in the market.
Business schools offer MBA degrees in Marketing Management.
A career in Marketing Management covers retail management, branding, marketing research, advertising, and digital marketing.
Admission Backup invites applications for direct admission to top B-schools in Bangalore.
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